April 1, 2021
Amazon Recruited Twitter Military to Defend Firm and CEO Jeff Bezos, Leaked Doc Reveals
A leaked doc reveals how Amazon recruited plenty of ambassadors to defend the net popularity of the corporate and its CEO, Jeff Bezos.
The Intercept printed the interior doc uncovering the key challenge, which Amazon allegedly conceived in 2018 beneath the codename “Veritas.” The ten-page file shares particulars of how the corporate handpicked staff, particularly these with a “clear HR file” and “nice humorousness,” after which skilled them to confront critics on social media and on-line boards in a “well mannered, blunt method.”
… The Intercept printed the interior doc uncovering the key challenge, which Amazon allegedly conceived in 2018 beneath the codename “Veritas.” The ten-page file shares particulars of how the corporate handpicked staff, particularly these with a “clear HR file” and “nice humorousness,” after which skilled them to confront critics on social media and on-line boards in a “well mannered, blunt method.”
“To deal with hypothesis and false assertions in social media and on-line boards in regards to the high quality of the FC [Fulfillment Center] affiliate expertise, we’re creating a brand new social workforce staffed with energetic, tenured FC staff, who shall be empowered to reply in a well mannered—however blunt—strategy to each untruth,” reads this system abstract. “FC Ambassadors (‘FCA’) will reply to all posts and feedback from prospects, influencers (together with policymakers), and media questioning the FC affiliate expertise.”
As a part of the coaching program, Amazon ambassadors have been supplied with examples of tips on how to push again in opposition to criticism. A number of of the draft responses, showing on p.8, deal with
