Ubisoft May Have Changed Gods & Monsters’ Name After a Trademark Dispute With Monster EnergySeptember 15, 2020
In the notice of opposition the energy drink brand cites its ties to the games industry through sponsorship of professional gamers and esports organizations in support of its many claims. What’s interesting is that in Ubisoft’s May 2020 answer to Monster Energy’s notice of opposition, they deny almost all of the claims. Yet ahead of September’s Ubisoft Forward, the game’s name was officially changed from Gods & Monsters to Immortals Fenyx Rising.
In an interview with VGC last week, associate game director Julien Galloudec said that the name change was not a technical decision, but one related to the evolved “vision” of the game:
So no, the change of name was entirely because of the vision of the game. When you start a game it’s always an adventure and it’s a very iterative process. So you start with a vision that evolves as you craft it with the team and we get feedback and ideas. […] So after that, the game changed a lot, to the point where we felt we needed a new name to be better aligned with that updated vision, so that’s where we decided to change to Immortals Fenyx Rising”.
Immortals Fenyx Rising Screenshots
We’ve contacted Ubisoft for comment.
Immortals: Fenyx Rising will launch on Google Stadia, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X, Nintendo Switch and PC on December 3, 2020. You can check out our preview here.
Jordan Oloman is a freelance writer for IGN. Follow him on Twitter.