Pro refers to going forward and motion refers to movement. Therefore if we try to make sense the promotion will mean something like moving forward? In terms of business and marketing promotion most likely refers to pushing your products and services forward to the market.
Now that we know what promotion is, we should turn to Ms of promotion. Ms of promotion keeps the promotion process running. So much about Ms. What is Ms Marketing? There are five Ms of marketing, namely mission, money, message, media and measurement. We will discuss each M in detail.
Mission: Mission consists of promotional objectives and sales objectives. The promotional campaign by your company must have a mission. Mission should be about creating awareness in the right market segment (customers), convincing customers or overly encouraging customers about your product or service.
Money: Money is M’s decision. It refers to the budget that has been allocated by the company for the promotion campaign of a particular product or service. Decisions regarding money are made with the company’s affordability in mind. Also future sales trends in connection with this promotional campaign. Other certain things like competitor’s budget, target market size, etc.
Message: Message refers to the message that your promotional campaign will describe. It is recommended that your promotional campaign portray your value proposition as its message. A value proposition is what you offer customers. It includes a complete set of benefits that your product or service is designed to provide to customers.
Message M includes four simple stages. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. The first message should be created and make sure at this stage you have created the correct message. It must then be evaluated. After evaluation it should be selected and finally executed.
Media: Now that we have chosen what to convey through our promotional campaign, we need to know how to deliver it. The how part is where Media M comes in. It is through the media that we can convey our message. Choose the right medium for your message and you will have a successful promotional campaign.
Media M should consider the following: Media reach, message frequency, message impact, and timing. Determine the right time to get your message across through the right medium.
Measurement: This is a scientific touch to your promotional campaign. Measurement refers to the extent to which your promotional campaign is successful. You can evaluate this simply by measuring the increase in sales after a promotional campaign or an increase in awareness about a product or service.